TEMPO.CO, Jakarta - Netflix has just announced a series of updates for mobile experience, collections, and gaming services at the APAC Product Innovation Showcase. Netflix Chief Product & Technology Officer Elizabeth Stone said these updates are part of the company's effort to bring new entertainment experiences to its members.
According to Stone, the future of the entertainment industry will be determined by changes in how users enjoy content. During the virtual showcase held on Wednesday, June 10, 2026, she stated that the future of entertainment will be shaped by three major shifts: becoming more immersive, more personal, and more interactive. According to her, these evolving trends will redefine how audiences experience and engage with entertainment in the years ahead.
By continuously meeting member preferences, said Stone, this allows for new entertainment formats and provides creators with tools to expand how they bring their stories to life. "We become a must-have destination for engaging locally and globally relevant entertainment engaging locally and globally relevant entertainment," she said.
One of the updates introduced is the new mobile app experience through a vertical video feature called "Klip." This feature is designed to accompany users during short daily moments and make it easier to search for shows with a simpler navigation system.
Through this feature, users can watch clips, add titles to their watchlist, share them with friends, or go directly to the show page to start watching. Recommendations that appear in the "Klip" feed are also personalized based on each member's viewing habits and interactions.
Netflix will begin rolling out this latest mobile experience to members in South Korea and Japan next July. Previously, the updates were available in Australia, New Zealand, the Philippines, India, and Malaysia, and will be expanded to more countries in the Asia Pacific, including Indonesia.
The company also plans to test "Klip" collections in the future. These collections allow users to explore clips based on mood or genre. Ranging from reality show snippets, behind-the-scenes content, to podcast excerpts.
In addition to the mobile app, Netflix is also strengthening its gaming service as part of its entertainment platform development strategy. Netflix's General Manager Games Studio, Lisa Burgess, said games have become an important way for people to enjoy entertainment and interact with stories. "But entertainment has evolved, and today more than 3 billion people around the world play games," she said.
According to Burgess, games are also one of the main ways people relax, connect, and experience stories. "Our vision is to make the Netflix membership more valuable by allowing members not only to watch great stories, but also to play in them," she said.
She mentioned that Netflix has been developing game services since 2021 and has now released more than 100 titles, mostly available on mobile devices. The current strengthening is done by developing four main game categories, namely Mainstream which offers familiar playing experiences, Narrative Games focusing on interactive and immersive storytelling, Party and Puzzle, and Kids Games covering various children's games.
Under the Kids Games category, Netflix Playground is introduced. This category is a special space within the Netflix Games ecosystem that offers children a variety of games and interactive experiences.
Starting June 20, the film KPop Demon Hunters will be available on Netflix Playground through six new mini-games, including Honmoon Beats and DJ Mixer. These games allow children to follow the rhythm of the movie's song as well as experiment with tempo and sound effects.
Burgess stated that Netflix Playground is available at no additional cost to all customers, ad-free, and without in-app transactions. The platform's game catalog will continue to grow with new titles inspired by popular children's series, films, and characters.
On the other hand, Netflix is also developing various choice collections and thematic pages to help users discover shows according to their interests. These collections include global themes such as specific celebrations and astrology, as well as locally relevant themes such as Diwali in India or Golden Week in Japan.
One of the latest collections introduced is "Adapted from Your Favorite Book," a special page featuring various series and film adaptations of literary works for book lovers.
Senior Director Product Merchandising Asia Pacific Netflix, Eugenie Yeo, said the approach aims to make show recommendations feel more relevant to each user. "Same great title, introduced to you in a way that’s meant for you specifically. Because a recommendation is only as good as your ability to recognize it’s for you," she said.
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