August 13, 2025 | 02:08 pm
TEMPO.CO, Jakarta - A new pop era has begun, and it appears to be steeped in orange. At 12:12 a.m. on August 12, 2025, Taylor Swift announced her 12th studio album, “The Life of a Showgirl”. While the announcement is causing quite a stir, it is hardly shocking—the global superstar has been dropping everything orange-themed hints ever since the first American leg of “The Eras Tour.”
Months later, Swift and her official management team, Taylor Nation, started teasing the orange-themed album louder through a cryptic countdown, a series of mysterious social media posts, and a surprise appearance on her boyfriend Travis Kelce’s “New Heights” podcast.
The megastar’s previous album, “The Tortured Poets Department,” sold a phenomenal 2.61 million albums and streaming units in its first week in the U.S. For this, fandom ‘Swifties’ optimistically look forward to the singer-songwriter's next achievements. Ahead of its release dates, here’s everything we know so far about “The Life of a Showgirl.”
What is the Release Date of “The Life of a Showgirl?”
Taylor Swift’s 12th album, “The Life of a Showgirl,” does not have an official release date yet. However, almost 24 hours after its initial countdown appeared on her website, Swift’s management team announced shipping dates for the album merchandise. With a shipping date of October 13, 2025, many fans are speculating that “The Life of a Showgirl” will be released before this time.
Earlier, the Grammy-winning sensation stunned fans by popping up on a podcast alongside her boyfriend, American football star Travis Kelce. In a clip shared on the official “New Heights” podcast account, Swift mischievously teased, “This is my brand new album, The Life of z Showgirl,” while holding up a blurred-out version of the album cover.
Producers of “The Life of a Showgirl”
The world’s second-richest musician, Taylor Swift, is famously unpredictable. Throughout her decades-long singing career, she has made album announcements sporadically through Instagram Live, a series of sudden interviews, and many more.
This time, the 35-year-old songwriter took the plunge in releasing a playlist titled “And, baby, that’s show business for you ”, featuring 22 tracks from various albums she has collaborated with the songwriting and production duo, Max Martin and Shellback.
Long before “The Life of a Showgirl”, Swift created masterpieces together with the dynamic duo, including “22,” “I Knew You Were Trouble,” “Gorgeous,” “We Are Never Getting Back Together,” and more from her albums “Red,” “1989,” and “Reputation.”
Rumored Collaborations for “The Life of a Showgirl”
Forbes shared a piece about the rumoured involvement of artist Sabrina Carpenter on “The Life of a Showgirl,” after a string of public clues.
On the same day that Swift announced a cryptic countdown, Sabrina Carpenter's official website also featured the date August 12, 2025, seemingly teasing a future collaboration. Adding the fuel, a picture of Taylor and Sabrina performing together on “The Eras Tour” was included in a 12-photo Instagram carousel post by Taylor Nation.
Taylor Swift's Appearances on the “New Heights” Podcast
Taylor Swift will appear on a special “New Heights” podcast episode released on Wednesday, August 13, at 7 p.m. ET. This marks Swift’s first public appearance with boyfriend Travis Kelce as well as the global popstar's first-ever interview since 2023.
Fans worldwide can expect to see the full, first look at the cover art of “The Life of a Showgirl” during this episode. This popular sports podcast will be streamed through Apple Music, YouTube, Wondery, Spotify, and more.
With the countdown ticking and excitement hitting a fever pitch, “The Life of a Showgirl” is shaping up to be one of Taylor Swift’s most highly anticipated eras yet. In the meantime, check out Swift’s current net worth here.
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