How Indonesian Tourist Hotel Stay Patterns Are Changing

February 9, 2026 | 05:41 pm

TEMPO.CO, Jakarta - The pattern of Indonesian tourist hotel bookings in 2025 has increased compared to the previous year, according to the latest data from SiteMinder, a hotel guest acquisition and revenue platform. This is consistent with last year's 19 percent increase in domestic travel. The increase can also be utilized by hotel management.

The latest Hotel Booking Trends data from SiteMinder, compiled based on more than 130 million hotel bookings, shows that domestic travelers' check-ins at hotel properties in Indonesia in 2025 reached 48 percent, an increase of 5.6 percent. Indonesia ranks second globally after Canada. Meanwhile, during the same period, international tourists decreased to 52 percent from 57 percent in 2024.

Meanwhile, the hotel booking cancellation rate decreased by 11.38 percent, the lowest in the world. The booking lead time has also shortened, decreasing by seven percent to 19 days—well below the global average of 32 days. About 80 percent of hotel bookings were for overnight stays, while the average room rate decreased by 9.38 percent annually to Rp1,884,476.

According to the Country Manager of SiteMinder Indonesia, Fifin Prapmasari, the decrease in the number of cancellations, bookings made closer to the stay date, and shorter stays reflect the enthusiasm of local tourists to explore their own country.

"For hotels, this opens up new opportunities. With the increasing domestic travel, it is possible to implement pricing based on demand and greater creativity," she said in a written statement received by Tempo on February 4, 2026.

For example, by leveraging what local tourists like and need to promote unique hotel facilities, including designing attractive offers to provide a pleasant stay experience. Fifin said that domestic tourists are a significant force, so hotels should take advantage of this demand growth, similar to what is done for international guests, who continue to dominate overall demand.

In addition to the increased hotel booking figures, the report also indicates a more even demand throughout the mid-year period. July and August remain the peak tourism months in 2025. However, the share of hotel bookings in August decreased to 9.31 percent from 9.42 percent in 2024. Meanwhile, it increased from 8.80 percent in June to 8.98 percent, reaching its highest point in July at 9.36 percent. The highest annual growth was recorded at the beginning of the year, January, with a 15 percent increase to 7.69 percent.

Fifin added that a more even distribution of bookings in the mid-year indicates the evolution of booking patterns. "Bookings made earlier indicate that tourists are becoming more strategic in planning their trips," she said.

As for the most common sources of hotel bookings in Indonesia, they are led by Booking.com, followed by Expedia Group, Agoda, direct hotel websites or bookings, Traveloka, Trip.com, Hotelbeds, Tiket.com, Luxury Escapes, Mg Bedbank, Airbnb, and Dida Travel.

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